Case Studies

Real engagements. Real data. Real outcomes.

Brand

NOYA.fit

Category

Yoga & Pilates Equipment

Origin

Switzerland

Engagement

Market Entry + Distribution

Challenge

NOYA.fit, a Swiss-designed yoga and pilates equipment brand, wanted to enter the UAE market but had no local presence, contacts, or market knowledge.

Approach

Phase 1: Intelligence

Mapped UAE yoga/pilates studio landscape. Identified 50+ studios across Dubai, Abu Dhabi, Sharjah. Scored by size, positioning, and social presence.

Phase 2: Outreach

Created personalized outreach templates. Contacted 17 studios in first wave. Tracked responses and managed follow-ups.

Phase 3: Sampling

Delivered samples to interested studios. Collected structured feedback. Used data to inform scaling decisions.

Results

50+
Studios mapped
17
Studios contacted
16
Influencers identified

Key Learnings

  • 1. Cold outreach response rate is low — warm intros and event presence work better
  • 2. Physical samples open doors faster than emails alone
  • 3. Data compounds — studio contacts now serve future clients
  • 4. Don't scale until sampling validates demand

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