About ScaledSports

The AI-powered operating system for sports brands entering the Middle East.

Vision

Become the AI-powered operating system for sports brands entering the Middle East.

Mission

Reduce expansion risk through an AI-first growth platform with local execution.

Unique Value Proposition

AI where software wins. Humans where relationships win.

From insight to execution — in one platform.

Dubai skyline — ScaledSports headquarters

Why We Win

Three compounding moats that get stronger with every engagement.

Proprietary Data

A knowledge graph of the entire Middle East sports ecosystem — studios, gyms, hotels, retailers, distributors, influencers, athletes, events, and brands. No one else has this.

Trusted Network

Real relationships with studios, retailers, influencers, and operators across the GCC. Built face-to-face, not from a database. Trust you can't scrape.

Compounding Intelligence

Every client engagement adds data: outreach response rates, deal outcomes, event performance, influencer ROI. The platform gets smarter with every run.

The Knowledge Graph

Our central intelligence layer. Entities, relationships, and outcomes — all connected.

Athlete in the Middle East sports ecosystem

Entities

Studios (yoga, pilates, CrossFit) · Gyms · Hotels with wellness facilities · Retailers · Distributors · Influencers · Athletes · Events · Brands (clients + competitors)

Relationships

Brand → Distributor · Influencer → Studio · Event → Venue · Brand → Influencer (campaign)

Outcomes

Outreach results · Deal outcomes · Event performance · Campaign metrics · Response rate benchmarks

Client Fit: The Bar Raiser

Every client should strengthen the ecosystem. We're selective about who we work with.

Adds new data to the knowledge graph

Each engagement generates insights — partner responses, market reactions, pricing benchmarks — that benefit future clients.

Expands the partner network

New relationships with studios, retailers, or influencers that can serve multiple brands across the platform.

Validates or improves playbooks

Real-world execution refines our templates, timelines, and recommendations for everyone who follows.

Case Study: NOYA.fit

Swiss yoga & pilates equipment brand entering the UAE market.

Brand

NOYA.fit

Category

Yoga & Pilates Equipment

Origin

Switzerland

Engagement

Market Entry + Distribution

Challenge

NOYA.fit wanted to enter the UAE market but had no local presence, contacts, or market knowledge. They needed to validate demand before committing to scale.

Approach

Phase 1: Intelligence

Mapped UAE yoga/pilates studio landscape. Identified 50+ studios across Dubai, Abu Dhabi, Sharjah. Scored by size, positioning, and social presence.

Phase 2: Outreach

Created personalized outreach templates. Contacted 17 studios in first wave. Tracked responses and managed follow-ups.

Phase 3: Sampling

Delivered samples to interested studios. Collected structured feedback. Used data to inform scaling decisions.

Results

17
Studios contacted
50+
Studios mapped
16
Influencers identified
Active
Sampling in progress

Learnings

  • 1. Cold outreach response rate is low — warm intros and event presence work better
  • 2. Physical samples open doors faster than emails alone
  • 3. Data compounds — studio contacts now serve future clients in the knowledge graph
  • 4. Don't scale until sampling validates demand — feedback-driven decisions reduce risk

Knowledge Graph Contribution

17 studio entities added · 16 influencer entities added · Outreach templates validated · Response rate benchmarks established

Based in Dubai

ScaledSports operates from Dubai as part of a multi-sector group with established UAE infrastructure. Our sports license brings local business relationships and operational knowledge to a focused mission: growing international sports brands in the Gulf.

Dubai · UAE · GCC · Wider Middle East

Let's see if there's a fit

Tell us about your brand. If you strengthen our ecosystem, we'll show you what the platform can do.

Get Started